being boring
is a choice
I don’t just build brands—I architect brilliance. When it comes to creativity, I don’t follow trends; I set them. My ideas aren’t merely concepts; they’re epics waiting to unfold. From strategy to execution, I breathe life into campaigns that dance across Experiential, Digital, Earned Media, TV—you name it. I’ve taken the world’s grandest stages and turned them into playgrounds for imagination.
I’ve ventured into ancient ruins and soared above the clouds while skydiving. I’ve wrestled with the deep sea off the unforgiving coasts of Puerto Rico and made gravity a mere suggestion by dangling off skyscrapers and planes. My adventures are as boundless as my creativity. When you need a strategy that resonates like a symphony, or an idea that ignites like wildfire, you call me. For when creativity meets effectiveness, that’s when the magic happens. And if you need proof, just contact me.
Experience
Marketing Coordinator
Decor Moulding
The role involves leading the design and execution of both web and print collateral to align with Decor Moulding's brand aesthetic, including website assets, emails, catalogs, flyers, and packaging. Responsibilities also include overseeing the end-to-end design process, presenting design concepts to leadership, managing feedback, coordinating with external vendors and freelance developers, and overseeing the development of the new website. Additionally, the position includes redesigning email templates, achieving a significant increase in user engagement.
Creative Director
Slomin’s
Led senior communication and marketing teams to ensure cohesive aesthetics and achieve business goals. Managed external vendors, freelancers, and developers to execute tight marketing schedules, including overseeing major website redesigns that generated significant revenue increases. Enhanced email templates, launched a new revenue-generating service, and developed a cross-channel social media strategy, boosting engagement and follower growth.
Lead Paid Media Designer
Macy’s
I managed all stakeholder communications for Macy’s paid media, ensuring the alignment of creative assets with business and marketing goals. I both created and led omni-channel paid media practices, created and deployed 50-75 assets monthly, and collaborated with the animation team to provide timely reviews and feedback.
Lead Web and Interactive Designer
Macy’s
I designed digital assets for various formats, including web, mobile, and social, covering everything from homepages and banners to emails and marketing campaigns. Involved in the full creative process, I handled design reviews, addressed issues, and ensured unified campaigns across print, interactive, and display media platforms, integrating assets into various ad tech platforms and partnering with key stakeholders.
Freelance Graphic Designer
Gracious Home
I designed and produced marketing collateral, including event invitations, posters, and magazine ads, ensuring files met specifications and maintained quality across print and web formats. I created environmental graphics for in-store signage and promotional materials, and supported web-based projects like banners and email blasts, contributing to improved online user experience and increased sales.
Graphic Designer
Motivators Promotional Products
I developed strategies for promotions and marketing campaigns, creating print collateral that generated significant additional revenue. I also updated the Motivators website, designed email blasts and web banners, and established a social media presence, leading to over $30,000 in additional revenue and a 30% increase in unique clicks. Additionally, I wrote weekly blog entries, resulting in a 15% increase in viewership, and produced videos and commercials to highlight promotional products.
expertise
UX Design Research
Branding & Identity
Processes & Workflows
Creative & Digital Strategy Marketing
Digital Paid Media
Project Management
skills
Leadership & Team Coordination
Digital Marketing
UX & UI
Creative & Media Strategy Development
Omnichannel Content Strategy
Digital Storytelling & Brand Messaging
Collaboration & Partnership Building.
design
Brand & Visual Identity
Motion
Information
Multi-platform
Design systems
Display Content
Social Media