It’s not total home security, unless it’s Slomin’s
As Creative Director at Slomin’s, I spearheaded a high-visibility advertising campaign featuring influencer and comedian Tank Sinatra, leveraging his large digital following and Long Island roots to amplify brand awareness and trust.
The campaign rolled out across multiple touchpoints—including social media, digital display, email marketing, OOH, and broadcast placements—ensuring consistent storytelling and wide consumer reach. Our team developed a suite of creative assets tailored to each channel, from short-form video content to static visuals, while maintaining a cohesive brand voice and aesthetic.
Campaign Highlights:
Partnered with Tank Sinatra, whose social media audience exceeded 3 million followers, creating an authentic and relatable voice for Slomin’s.
Distributed across regional TV, streaming platforms, Facebook, Instagram, YouTube pre-roll, and local print/OOH media, maximizing reach across both digital and traditional channels.
Social and digital campaign assets generated over 4.2M impressions in the first month, with engagement rates significantly outperforming industry benchmarks.
Drove a 22% lift in brand recall and contributed to a measurable increase in lead generation for Slomin’s Shield home security products.
The campaign exemplified the power of pairing strong creative direction with influencer-led storytelling, bringing together humor, trust, and local pride to deliver results that resonated with the community.
