Macy’s 360 OmnichanneL campaigns
Omnichannel campaigns were an integral party of Macy’s marketing. Campaigns would be as short as a couple days or as long as a couple weeks. Continuity was achieved by having a specific team be responsible for all print, digital, and social assets for that particular campaign.
Assets such as homepages, emails, banners, sitelets and affiliate ads for both desktop and mobile viewing. I have also been tasked to assist with print assets, too.
process
step 1
Review campaign plan. This is the first step in alignment with all team members. We can see the how many assets need to be created and provide initial feedback.
step 2
Review briefs and begin content creation. Recommendations are given along the timeline to ensure cohesive digital storytelling across digital, print, and social assets.
step 3
Final approval from marketing and creative leads on alignment, followed by final production and delivery of assets.
standard needs
Homepage layout
Emails (quantity varied by campaign)
Web banners