Macy’s paid Media
Part of my tenure at Macy's required me to be responsible for expanding the omnichannel experiences covering primarily fashion, beauty, and home. Drawing from print and other digital collateral for consistency, I created these ads for such brands as Alfani, INC, Hotel Collection, Charter Club, etc... These jobs are Hybrid Campaigns. Hybrid is a marriage of fashion and value in one creative strategy. The creative goal is a seamless experience across all digital channels that mirror the hero campaign while setting up a standard to reduce costs with vendors.
process
step 1
Review media and comps planning strategy. This is the first step in alignment with all team members. We can see the trends and themes being planned for the season.
step 2
Review briefs and begin content creation. Recommendations are given along the timeline to ensure best-in-class digital storytelling via a 4 panel ad with omni channel alignment.
step 3
Check Campaign creative alignments with campaign leads.
standard needs
Html build for 6 sizes
2-4 frames per ad
1 frame for native with a copy.