What happens when you mix one local long-standing company with one professional local hockey team? A very clever ad campaign. Celebrating 100 years in business, Slomin's became an official sponsor of the NY Islanders, who were also celebrating 50 years of their team. Using a clever tagline, Slomin's celebrated this partnership with a full stadium takeover created by me. For all home games, there are 2 digital billboard designs that can be seen from outside the stadium, an L-Wrap that surrounds broadcasts on all in-stadium monitors, a dasher rink wall panel, and a Slomin's pattern wall in the penalty box. When millions of eyes watch the Islanders, they get to see our memorable advertising.